Founded 2015 · Jeddah
Sanayef سنايف
Sanayef takes sadu weaving and traditional craftsmanship and sets them into capes, sleeves and cuffs made for everyday life, often worn with traditional silver.
- Modernized traditional textiles and craftsmanship into contemporary, wearable designs.
- Won an iconic Saudi design award recognizing the venture's heritage-inspired collections.
- Built a community championing modernized traditional design and craftsmanship.
Lookbook
The collection
Black velvet, satin and wool, opened up by bands of red and white sadu.
On the runway
Art of Heritage
Two looks shown on the runway at Art of Heritage, pairing black tailoring with fringe, sadu and statement silver.
Approach
Designing for a long life
Keep the craft legible
A contemporary piece can borrow a pattern, a weave structure or a palette from a traditional textile, but it should still say where it came from.
Design for wear
Keep the texture, the pattern and the colour; adapt the weight, drape and fit, so the piece is something people reach for repeatedly.
Design for a long life
Durable materials, simple construction and repairable details matter more than novelty.
Working on heritage crafts, cultural programmes or sustainable fashion?
I'm glad to hear from anyone with a project, a collaboration or a question. Email is the quickest way to reach me.