Work

Projects & practice

My work moves between two worlds: building Sanayef and training in traditional crafts on one side, and more than eleven years of sales, process and operations work on the other. Each informs the other.

Career

Career in operations

Eleven years across sales, key accounts and process work, mostly in Jeddah.

May 2018 to January 2022

United Mining Industries Co.

Jeddah, Saudi Arabia

Key Account & Sales Team Supervisor

  • Directed and mentored a sales team of 11+ representatives, delivering performance coaching that sustained consistent revenue growth.
  • Engineered an integrated internal digital system unifying data archiving, key account management, and sales tracking, boosting process efficiency, data accuracy, and cross-departmental coordination.
  • Designed and implemented a customer-centric experience strategy that expanded the company's active client base.

January 2017 to April 2018

United Mining Industries Co.

Jeddah, Saudi Arabia

Sales Team Coordinator

  • Managed end-to-end sales operations, developing a sustainable process framework that supported consistent performance across all activities.
  • Delivered weekly performance reports to senior management and shareholders, supplying operational insights that informed strategic decision-making.
  • Maintained a comprehensive sales activity log reviewed by leadership, enabling proactive issue resolution and continuous process improvement.

August 2015 to December 2016

Abdul Latif Jameel, Ltd. Co.

Jeddah, Saudi Arabia

Sales Representative

  • Authored a standardized sales manual for the Tele-Sales team, improving process alignment and enhancing customer satisfaction.
  • Built back-office administrative manuals that strengthened client support infrastructure and service consistency.

April 2014 to May 2015

First Laboratories Co., Al Amjad Group

Jeddah, Saudi Arabia

Sales Associate

  • Built foundational sales department infrastructure as part of a newly formed team, supporting achievement of founding objectives.
  • Introduced a "Product Compliance to Requirements" methodology that verified client orders against specifications prior to delivery.
  • Conducted quarterly internal audits of laboratory equipment and materials, reinforcing quality assurance standards.